Marketing Process Flow

Posted by Apurva at 8:25 AM Read our previous post

-     Effective planning is very important for the success of the marketing activities. One has to plan the resources, funds that will be used during the marketing activities.

-     Another important aspect is the Budget. It is very important to have a fixed budget for the marketing activities to control the expenses.

-       In a typical scenario an annual budget is fixed for all the marketing activities in a year. This budget is approved by the top managers based on the hierarchy.

-         Once an annual budget is fixed, various sub budgets can be created to categorize the spend.

-         Whenever an activity has to be conducted, the planning begins a few days earlier.

-       A budget is allocated to the activity which has to be approved by the manager based on the approval hierarchy.

-         During the actual execution of the activity, all the actual costs are recorded in the system.

-         Also all the returns like the leads and orders generated are also recorded in the system.

-       With the help of various pre built charts and graphs one can monitor the progress of the activity at any  given point of time.

-         Also there are various pre built tools which helps to calculate the ROI of any activity.

You many also like to read        Lead to Order Process

                                                Service and Contact Center Process